Case Study: Jessie IB Cleaning - Polishing a Unique and Modern Brand Image
Client Overview:
In 2024, I met Jessie from Jessie IB Cleaning through a local small business networking group. Not long after, we started working together to refine and expand her company’s branding. While she already had a logo, it needed proper formatting to be used across different mediums. From there, I helped her build a consistent brand identity by designing her business cards, signage, apparel, and social media graphics.
Design Objective:
Jessie wanted to create a modern, feminine, and polished social media presence—without relying on the overused cleaning imagery commonly seen in the industry. She had a strong vision for her brand and was determined to stand out from competitors. Along with social media design, she also needed content copywriting that aligned with her brand's personality and messaging.
Creative Approach:
To build a strong foundation for Jessie IB Cleaning’s branding, I expanded upon her existing logo color and developed a complete brand color palette. This gave her a cohesive look to carry across all marketing materials. I then designed a flexible social media template system, ensuring each post maintained a consistent yet engaging visual style. Initially, Jessie provided ideas for her first few posts, but as our collaboration grew, I took the lead in developing full content sets for her approval. For the copywriting, I conducted industry research, analyzing cleaning businesses across North America to craft messaging that resonated with her target audience.
Client Satisfaction and Ongoing Collaboration:
From the beginning, Jessie has been consistently happy with the branding and design work. Over time, she has trusted me with additional projects, including multiple rounds of social media assets, brochures, business cards, and apparel printing. Beyond standard branding materials, I’ve also designed custom marketing pieces like greeting cards for holidays and birthdays, wine bottle labels, and branded treats such as custom chocolate bars and cookie packaging—helping her create a unique and thoughtful touchpoint with new clients. The end result is a brand identity that not only looks professional but also sets Jessie IB Cleaning apart in a competitive industry.
