Case Study: Molisana Bakery - A Decade of Design Evolution in a Changing Landscape
Client Overview:
Molisana Bakery, an Italian hot table restaurant located in Newmarket, Ontario, has been a longstanding client since 2012. The collaboration with Tony at Molisana Bakery initially involved designing and printing menus, business cards, and gift certificates, reflecting their original Italian rustic aesthetic.
Design Evolution Amidst Change:
In 2020, amid the challenges of the Covid-19 pandemic, Molisana Bakery decided to revamp its interior, embracing a modern aesthetic characterized by black, white, and grey tones, complemented by natural wood and stone elements. As a trusted design partner, I was invited to witness the renovation firsthand and align the new branding with the revamped atmosphere.
Adapting to Pandemic Constraints:
The project commenced with the redesign of menus and business cards, catering to the takeout demand during the initial stage of restrictions. As restrictions eased, the scope expanded to include the creation of new uniforms (t-shirts, hats, and aprons), numbered gift certificates, labels for in-house products like soups and sauces, and tabletop menus for the dine-in experience.
Consistent Client Satisfaction and Iterative Design:
Over the decade-long partnership, Molisana Bakery has maintained consistent satisfaction with the design work and the quality of the print products. The commitment to reprinting marketing materials on an annual or bi-annual basis reflects the adaptability and enduring quality of the branding. This iterative approach ensures that Molisana Bakery's visual identity remains not only relevant but also aligned with their evolving business and aesthetic preferences.
Enduring Relationship:
The enduring relationship with Molisana Bakery is a testament to the success of collaborative and adaptive design. By seamlessly transitioning from the rustic to the modern aesthetic, the brand has not only weathered the challenges of the pandemic but has continued to thrive, showcasing the lasting impact of strategic and responsive design.
