Case Study: De Sa & Associates - Merging Tradition with Modern Elegance in Legal Branding
Client Overview:
De Sa & Associates, a prominent law firm based in Toronto, Ontario, approached our design services in 2016 to establish a distinctive brand identity. This collaboration was a continuation of our successful partnership with Mr. Ryan De Sa, the firm's founder, with whom we had previously worked on design projects for various ventures.
Design Objectives:
The client's vision was clear - they sought a clean and classic logo that would authentically represent the professionalism of their law firm. Averse to overly graphic or trendy elements, the emphasis was on creating a timeless visual identity that exuded trust and reliability.
Strategic Approach:
In response to the client's preferences, we crafted a logo predominantly focused on text, with the oversized "&" symbol taking center stage. This design choice allowed for a visually striking yet understated representation of unity and partnership – essential values in the legal field.
Comprehensive Branding Expansion:
While the initial scope included the logo, business cards, envelopes, and letterhead, the success of the design prompted an expansion into a variety of marketing materials. This encompassed online and magazine advertisements, promotional pens, large-format standard and retractable banners, pylon and window signage, and trade show tablecloths.
Client Satisfaction and Ongoing Collaboration:
The client's satisfaction has been consistent since the inception of our collaboration. Beyond the initial branding project, De Sa & Associates has entrusted us with reprinting business cards for all their employees. Moreover, their confidence in our work has led to numerous referrals, underscoring the enduring success of our design and printing services.
Enduring Impact:
The collaboration with De Sa & Associates stands as a testament to the power of timeless design in the legal sector. The brand not only represents the firm's ethos effectively but also extends to a diverse range of marketing materials, ensuring a cohesive and professional brand image across various touchpoints.
