Case Study: Cogent Appliance Services Inc. - Revitalizing Comfort and Style Through Rebranding
Client Overview:
Cogent Appliance Services Inc., an HVAC company based in Toronto, approached us with a vision to rebrand their identity. Their objective was not only to align their social media accounts with the new brand but also to enhance their podcast and YouTube channel, aiming to simplify HVAC concepts for homeowners.
Initial Challenge:
The challenge was to rebrand the company that had an existing logo created in 2018. The client's request was to shift the brand colors to red, symbolizing excitement and urgency, and associating with heating.
Creative Approach:
Recognizing that a mere color switch wouldn't suffice, I proposed a more comprehensive approach to meet their goals effectively. Instead of adapting the existing logo, I suggested a complete redesign to ensure a cohesive representation of their brand.
Final Logo Concept:
The finalized logo was a result of a simplified and impactful design, embodying the essence of excitement and urgency. The new logo not only reflected the heating aspect but also conveyed a sense of modernity and versatility, making it suitable for various applications.
Brand Extension:
Beyond the logo, the rebranding effort extended to various marketing materials. This included business cards, print ads, social media assets, as well as apparel designs such as hats and t-shirts. Additionally, promotional items like mugs, keychains, pens, and stickers were created to enhance brand visibility.
Client Satisfaction and Ongoing Collaboration:
The client expressed complete satisfaction, and the rebranding efforts not only met but exceeded their expectations. The success of the project resulted in an ongoing collaboration, with Cogent Appliance Services Inc. returning for additional brand-related projects. The rebrand not only revitalized their visual identity but also contributed to the growth and recognition of their podcast and YouTube channel in the HVAC industry.
