Case Study: Berry Cool Shots - Sweet Success in Branding
Client Overview:
Berry Cool Shots, an innovative alcohol-infused dessert/treat company based in Toronto, approached us for a complete brand creation. The client required a captivating logo, eye-catching signage, and a suite of marketing materials to establish a strong brand presence..
Design Objective:
The client's primary request was for a logo that featured a realistic-looking dipped strawberry, symbolizing the essence of their alcohol-infused treats. They sought a design that would capture the attention of their target audience while conveying a sense of indulgence and fun.
Creative Challenge:
The design challenge lay in striking a balance between realism and playfulness. The client's vision required a departure from my usual design style, pushing me to explore new avenues. The goal was to create a logo that was both sophisticated and whimsical, embodying the delightful experience of Berry Cool Shots.
Final Logo Concept:
The culmination of the design process resulted in a unique and complex logo that surpassed the client's expectations. The dipped strawberry was realistically rendered, providing a touch of sophistication, while a playful and cartoonish feel added an element of fun. The fusion of these elements created a distinctive and memorable brand identity for Berry Cool Shots.
Comprehensive Branding:
The rebranding efforts extended beyond the logo to include a range of marketing materials. This encompassed impactful signage, business cards, enticing print ads, a visually appealing menu booklet, eye-catching packaging, and even stylish apparel designs such as custom t-shirts for employees. Stickers (which are always fun!) were also integrated into the marketing strategy to enhance brand visibility.
Client Satisfaction and Ongoing Collaboration:
The success of the initial collaboration has been reflected in the client's satisfaction. Over the years, Berry Cool Shots has returned for updates to menus, business cards, and print ads, showcasing the longevity and effectiveness of the brand created. The comprehensive branding not only contributed to Berry Cool Shots' visual appeal but also established a cohesive and recognizable presence in the relatively new yet competitive niche dessert market.
